![]() ![]() This study presents the analytical depiction of the global A2P SMSindustry along with the current trends and future estimations to determine the imminent investment pockets.Availability of low-cost smartphones, along with rising penetration of mobile payments, Internet, and mobile banking is expected to drive A2P SMS market growth in the forecasted years.Īpplication developers, marketers, and brands uses SMS services to strengthen their customer base, by updating their users with breaking news, campaign offer perks, location-based opportunities, and other important information.Impact of mobile marketing activities on the A2P SMS market is currently high due to the growing trend of SMS marketing in verticals across BFSI, hospitality, leisure, and advertising industries is driving the demand for A2P SMS market.īuy Now & Get Exclusive Discount on this Report: SMS is used as a customer service tool, customer engagement tool, authentication and activation mechanism, and a service distributionoccupation byorganizations.Banking and financial institutions and ticketing services are widely adopting the practice of networking with their clients through SMS which is anticipated to fuel A2P SMS market. The impact of Covid-19 on the technology market in Asia-Pacific has been realized as changing customer priorities and reduced investments place increased pressure on the organizations. Kontxt detected and blocked a growing number of fraud messages promising free devices or subscriptions in order to cope with the Covid-19 lockdowns. With the increasing SMS traffic,imposters are trying to take advantage of the COVID-19 situation regarding government aid, tax filing notifications, and more.More recently, with plans to relax confinement rolling out at different times in different locations, enterprises, and shops are also dispatching quick information to employees and/or customers via SMS/A2P. Governments, health authorities, and agencies are relying on SMS/A2P for time-critical communications.During the COVID-19 crisis, SMS/A2P has proven to be a reliable, simple way to relay information or alerts to everyone, even populations not equipped with smartphones or digitally connected via social media.Contrarily, increasing demand of mobile marketing and hybrid technology are expected to create significant opportunity for A2P SMS market in forecasted years. However, certain factors such as phishing& spam message and concept of bulk SMS are acting as a restraining factor for the growth of A2P SMS market. A2P messaging services are widely used for broadcasting transactional SMS by a number of industries such as entertainment, banking, financial services, marketing, media, tourism, health, and retail which have led to increase in demand for A2P SMS market. Furthermore, increase in mobile activities by application marketer and developer acts as driver for ARP SMS market demand. The A2P SMS market is driven by numerous factors including globally increase in number of mobile users, expansion of A2P messaging services in mobile payment, mobile banking, and mobile health sector. ![]()
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